The 1989 Iron Bowl was more than a game; it was a cultural shift. For the first time in the rivalryâs history, the game was played at Auburnâs Jordan-Hare Stadium. The emotional energy propelled #11 Auburn to a 30-20 victory over #2 undefeated Alabama.
A Wall of Sound
The atmosphere was unlike anything Alabama had faced. Auburn trailed 10-7 at halftime but fed off the crowdâs energy in the second half. They scored on four consecutive possessions to take a commanding 27-10 lead. Quarterback Reggie Slack and running back Stacy Danley led the way, but the MVP was the crowd.
A New Era
Alabama battled back but couldnât overcome the deficit or the environment. The win secured a share of the SEC title for Auburn. More importantly, it shattered the tradition of playing the Iron Bowl solely at Legion Field, changing the dynamics of the rivalry forever. It is widely considered the loudest game in Auburn history.